Takeaways from Interviewing Experience
·
I think now I have a better idea of who my
clientele base is for my opportunity. After the first round of interviews I do
not think I was asking the right questions to have anyone think why they do not
use dry cleaning services. Now asking the question and diving deeper into the
root of the issue, I can gain more insight into what customers are thinking.
·
I felt like last time I did not speak to the
right customers. This time I think my questions were better so I received more well-rounded
answers. How I adjusted “who my customer is” was to think through every
customer has a different opportunity/reason for using or not using dry cleaning
services. By using better questions I was better able to figure out those
reasons and allow them to tell me what I needed to hear versus what answer I
was looking for.
·
The changes I made to my questions were I
incorporated the use of app usage versus dry cleaners usage. The results lead
this round lead to an untapped customer base because of pricing and convenience
of time.
· What is different this round of customer interviews
versus the last were that I found that all my interviewees had never or rarely
use dry cleaning services. With this knowledge and knowing their reasons why
they have rarely/never used a professional dry cleaner, I can tailor my opportunity
to capturing an untapped customer who may not normally use these services by
enticing them with promotional pricing and/or limited time upgraded services to
create more value in their day to day lives.
·
Three Tips for Other Students:
o
I recommend having someone come with you to hold
the camera or use a tripod. The flow of conversation wasn’t as easy from my perspective
because I couldn’t focus on the customer as much as I’d like.
o
Have more questions that I can ask each person.
By having a variety of questions, I would have had the ability to get more
responses on different areas.
o
Choose a specific day and time to do the
interviews. I chose different days and times. It would have been easier to do
it all at one time frame to create consistency of mindset and interviews.
I think you should have went to dry cleaners and asked the customers there. Ask permission for the store to sit out front and ask people who are coming in or out. That would help a lot, I think so. Its also good though to ask people who don't normally use it and then educate them on it and they can most likely become a customer.
ReplyDeletehttp://jamestdrake25.blogspot.com/2016/02/interviewing-customers-no-2-week-5.html
I liked your tip about having a wide variety of questions. I think this is important because every person you interview may not give you the response you want for a certain question so it is important to always have backups to make sure you get enough responses that will be in accordance with your beliefs. Overall, great job and unique idea. You seemed very enthusiastic about your topic.
ReplyDeleteI fully agree with you about needing to have more questions. Some of the people I interviewed would answer my next questions with out me asking it so some interviews were shorter than others. Also, I think having someone else film it would be a great idea too so it seems more conversational but that could intimidate the people you are interviewing. Make sure you include what your opportunity is in the actual post itself. It seems like this could definitely be a successful idea! Here's mine http://entint2.blogspot.com/
ReplyDeleteHi Nicolas! I loved watching your interviews. You engaged with them and asked very good questions that prompted them to really think about why they don't use dry cleaning services and what would make them want to use those services. I think your idea for the dry cleaning app is great as well. I don't use dry cleaning at all, but if there was a service like this I would definitely consider doing it for some of my dresses. Overall, great interviews and idea!
ReplyDeleteI myself also questioned whether I had asked the correct questions after my first round of interviews. And I also noticed that when putting into considerations the feedback and the observations you got from your first round of interviews your second round were more effective. Good job! And what a coincidence that my roommates and I were talking about taking some of our stuff to a dry cleaner but we really were not knowledgeable of all the services a dry cleaner has to offer.
ReplyDeleteBelow is a link to my blog, check it out sometime.
http://xyzelayax.blogspot.com/