Idea Napkin No. 2

DRYlivery—Dry Cleaning delivery on your time…

1.       About Myself:   Who am I? I am a former retail store manager, with over 12 years of managerial experience in the corporate retail field. I have a passion for people and am driven by meeting customers’ expectations. “It begins and ends with the customer” is my mantra. My aspirations are to develop concept services/products that customers not only will find as time saving, but will be able to easily incorporate them in their day-to-day life. The role I want to play in DRYlivery is simple…own a service that delivers not only garments but world class service, exceeding customers’ expectations creating a more streamlined lifestyle.

2.       What am I offering:  DRYlivery is an extension of your current professional dry cleaning services. Customers can arrange dry cleaning pick-ups with delivery to their home or office at their convenience through our app, for a membership fee of $20 per month. For our professional dry cleaner partners, we are offering the opportunity for their business to grow with additional amenities while being able to focus on what they do best for their clients, for a partnership fee of $200 per month.

3.       Who are we offering DRYlivery to:  Our core customers are dry cleaning business owners and their customers. The focus is to add an additional service for both groups so they can focus streamlining their lives.

4.       Why do DRYlivery customers care:  DRYlivery is about creating a need for our professional dry cleaning partners to have the accessibility to stay competitive within their market, keeping their operational cost in-line, and attract new customers through our partnership. For DRYlivery customers, they get the added benefit of delivery on their time table while saving time and scheduling inconveniences.

5.       What is DRYlivery’s core competencies:  Our core competency is all about service…creating a powerful connection to our customers is what drives our business philosophies. Our goal is to recreate a “milk man” style delivery service where our customers feel connected to our brand. Philanthropy is an important service expectation to our company. Not only do we delivery customers’ dry cleaning, we will pick up garment donations which go to local charities.

·         Feedback Memo: Five main takeaways from peer feedback…

·   Creating a membership fee structure in order to be clear about the pricing of our services.

·   Being specific as to who is our clientele. Focusing on existing businesses’ need to stay relevant to their customers and expanding their opportunities to convey on such.

·   Adding a charitable initiative to our company. Giving back to our community creates stronger ties to customers.

·   Focusing on a service competency to drive customer loyalty keeping competition in check.

·   Utilize my retail management background to drive client partnerships and customer expectations.