Google Gold

Blogging in class this semester, I will be honest I was not aware of that having a strategy for search engine optimization (SEO) was a condition. However, after doing some research and creating a strategy for what my approach would have been has really made me more aware when I am blogging for the future. (I honestly had no idea that there are people in companies that SEOs are all they do.)

My search engine optimization approach should have started from day one. This approach would have included:

·         When beginning each blog, I should have planned out specific themes including titles, specific phrases, and additionally a hook phrase to be repeated within each blog to link them together by the chosen theme.

·         Selecting my medium for my blog is very important. By using Blogger, for instances, I will have better chances for capturing Google’s webcrawling bot’s attention. Also, the content I provide needs to be fresh and utilizing the multiple phrases I have chosen to capture a consistent measure that the bot typically looks for. (The overall thing is that I want to make sure that the bot doesn’t think my blog is just reposting other’s work undermining its legitimacy.)

·         User experience is important to ensure that the information search is accessed quickly and looks professional. Users would take what information, weighing it more academically if I am very conscious of how I format the site’s layout, theme, and content.

·         Using social media effectively is extremely important. Keeping the keywords consistent amongst all my social media platforms, as well as my blog, will keep my opportunity more likely to be amongst the highest results for the search engines. Another added benefit would be to have users trained to look for those key words, potentially creating brand awareness.

Speaking to social media and its benefits, the media platforms I would have utilized would have been Twitter, Instagram, and Facebook. Having multiple types of content that are reflective of my keywords and consistent will allow me to be most effective for SEO results. Creating unique hashtags and images that correlate to my blog, its content, and brand will push the overall results for branding and SEO.

The main keyword that I would have chosen would be the title of my blog, which is #Entrepernu-whaaat? Other keywords that I would have associated with my brand would have been hashtagging: #entrepreneurship, #lifeofanentrepreneur, #entrepreneurialstartup. These three reflect the most general to more specific topics covered on the blog itself.

My most viral posts were my Interviewing Customers No. 2 and Idea Napkin No. 1. These two posts received equal number of comments and traffic compared to my other posts. As far as making it to the first page of a Google search, I was not successful and could not find my blog on any search result pages. However, with a plan like I have outlined in place from the beginning of the semester, I would have had better chances of being effective in doing so.