Week 14 Reading Reflections

From this week’s readings, I had the opportunity to piece together how the entrepreneurial mindset can be applied in corporate settings. What fascinated me the most was the need and understanding to not punish failures. Working for corporations most of my life, I always saw a punishment to negative results…even if the results were produced with the most available resources given and market demands. Combining social enterprising into the entrepreneurial mindset was discussed as well. Many brands and companies are finding being socially aware and committed to a cause not only helps their bottom line, but maintains their customer bases to be loyal. There wasn’t really anything confusing, questionable, or disagreeable about the readings this week, as I found them rather direct on the subjects presented. Two questions I’d like to ask the author would be: 1) How do you thing introducing corporate entrepreneurship will change many established companies within a market? 2) With ecopreneurship being a focus of many companies today, how do you think this will affect venture costs compared to past business ventures?