DRYlivery—Dry Cleaning delivery on your time…
1. About
Myself: I am a retail field management veteran with over 14 years of
experience. The talents I possess are being resourceful, figuring out other’s
strengths, and taking difficult situation and transitioning them into more streamlined
moments. I am customer-centric focused and believe that is the root for any
business model to be successful. My aspirations for Drylivery is to create a
service that its focus is making the lives of its customers easier by giving
their time back to them instead of running daily errands. The role the business
would play in my life would be to contribute giving time back to others. Time
is a valuable resource and assisting others in having more of it gives the
opportunity for a simpler healthier life.
2. Drylivery
is a dry cleaning delivery service. The inconvenience of forgetting to pick up
your dry cleaning, not making it before they close, or wasting a lunch break by
picking it up will be eliminated through Drylivery’s services. Similar to Uber,
Drylivery will us a mobile application, in partnership with local professional
dry cleaners, for customer to schedule pickup and delivery of their garments to
their home or work place. For the owner/operator of the dry cleaner, their
partnership cuts down amount of staff making deliveries allowing them to focus
on what they do best for their customers.
3. The
demographics we would be offering these services to would be all customers
whose dry cleaners have established partnerships with Drylivery. The dry
cleaner partners of Drylivery benefit from lower operating costs by cutting back
their expenses on delivery expenditures (such as gas, labor costs, workforce
management, etc.); overall supporting better Profits/Losses.
4. Customers
and dry cleaner partners would care about Drylivery because it supports their
goal of having more time to focus on what they do best. Delivery customers get
a friendly convenient service that is an extension of their favorite dry cleaners.
With the dry cleaner being able to keep their operational costs lower through
phasing out in-house delivery services, Drylivery gives them the ability to
optimize their operations more efficiently and effectively.
5. Drylivery’s
core competencies are customer experience, inclusion of the community’s
businesses, and utilizing technology to help streamline day-to-day tasks.
Another key competency is that we do not want to start a dry cleaning business,
yet offer a service that will enhance businesses that have established their
reputations as a community inspired business.
Business Evaluation
After
examining the element of the business, the one area that I cannot seem to piece
together is whether customer would pay a monthly fee or on a per usage basis.
Both have their advantages with monthly fees, we have cash flow up front for
business operating expenses, while with per usage we have the opportunity to
gain more customer through a no-commitment mentality. Another item to figure
out is for our dry cleaning partners. With each dry cleaners’ business
operating differently how easy would it be to incorporate user friendly
technologies in their business to assist and potentially grow their business
through our services. I feel like the big picture of having both businesses and
customers benefit from our services is realistic. However, breaking down the
specifics of how much Drylivery wants to invest in partnership technology and payment options is where there is a slight
blur.
